MIRDASSE , S. “Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices”. Revue Internationale De La Recherche Scientifique Et De l’Innovation (Revue-IRSI), vol. 2, no. 2, May 2024, pp. 153-77, doi:10.5281/zenodo.11370771.