Supply Chain Decision-Making: Complexity and Challenges

Abstract

As supply chains become more complex and dynamic, decision-makers are seeking tools that enhance speed and accuracy. This study investigates the role of chatbots and AI assistants in supporting supply chain decision-making processes. Based on a quantitative analysis of responses from 30 supply chain managers,24 of whom use chatbots and 6 who do not,the research examines variables such as adoption rate, ease of use, integration level, and forecast accuracy. The findings show that chatbot adoption is associated with improved decision-making performance, particularly in terms of faster response time, higher confidence, and better forecasting accuracy. These insights contribute to the growing body of knowledge on digital transformation in supply chain management.